Lord Corp // CHEMLOK BRAND REFRESH
Long and indepth exploration of the Chemlok brand. Goals were to keep within the overaching Lord Corp brand while still maintaining individual product personality and differentiating from competitors. In the end we created a visual expression guide that helped reinforce and explain the updated brand.
Lord Corp // CHEMLOK BRAND REFRESH IMPLEMENTATION
Implementation of Chemlok brand refresh
Lord Corp // CHEMLOK SELECTOR GUIDE
Printed piece representing updated Chemlok branding used by sales associates to guide clients through product selection.